Blog

ChatGPT Ads: Formats, Pricing, Minimum Spend and How to Run Them

ChatGPT ads run in 89 countries on the Free and Go plans. How placements and context hints work, what CPM and CPC bids cost, the $25 daily minimum, and the Creative Enhancements setting to check before October 29.

MCP Connections: Turn Your Live Data into a Conversational Experience

GenDiscover's new MCP connection lets data-rich publishers plug live scores, match stats, market prices and proprietary databases straight into their on-site AI agent. No MCP server yet? We expose your existing feeds and APIs as an MCP service for you.

How to Reduce Bounce Rate on News Websites with AI

News sites lose 70–90% of visitors after a single article. What a good bounce rate looks like in GA4, and how on-site AI chat and AI search keep readers engaged by answering follow-up questions from the publisher's own archive.

The Publisher's Traffic Crisis: Why Google Search Referrals Dropped 33% and What to Do About It

Google search referrals to news publishers fell 33% globally and 38% in the US as AI Overviews and zero-click search answer questions on the results page. What is driving the decline and how publishers can rebuild traffic and reader relationships.

GenDiscover for Publishers: AI Agents That Monetize Your Content On-Site

Download our slide deck on how GenDiscover helps publishers fight the zero-click trend with on-site AI agents, turning conversations into revenue without replacing your existing ad stack.

What Is LLM Advertising? The New Ad Layer for AI-Powered Search

LLM advertising is the emerging practice of placing ads inside AI chat and search experiences. Learn how LLM SSPs and LLM DSPs work, why they matter, and what publishers and advertisers should know.